Journal
Practical notes on social media, branding and content — what actually moves the needle, written from the work we do.
What Instagram actually ranks in 2026
Sends, watch time and original content. Everything else is noise.
4 min read →Your Google profile sells more than your feed does
Most venues spend everything on Instagram and ignore the page that actually gets people through the door.
4 min read →People search on Instagram now, not Google
Roughly one in three consumers skip Google entirely. Over half of Gen Z start on social.
3 min read →Stop posting one-offs. Build a series.
57% of people say they want brands posting original content series. Almost nobody does it.
3 min read →Where AI belongs in a brand's content — and where it doesn't
52% of people are uneasy about undisclosed AI content. 46% don't want AI influencers. Use it accordingly.
4 min read →